1. Set the context
Name the competitor and live opportunity. We map the buyer, deal stage, objections, requirements, and proof gaps.
Sales battlecard service for vertical SaaS
Battlecards built for the deal your rep is working now.
Get a focused Competitive Deal Kit for one named competitor and one live opportunity: what matters, what remains uncertain, what your rep can responsibly say, and what to prove next.
Preview the public fictional sample before requesting a kit. It shows the deal brief, battlecard, questions, and evidence labels; it is not a client result.
One competitor research sample
See a sourced Jobber battlecard.
Review a two-page competitor snapshot, one-page sales battlecard, five objection responses, and a dated source register. The example turns an accounting integration question into a buyer test and identifies what a rep can responsibly say.
Jobber is a real vendor; RelayFSM and the buyer situation are fictional. Research was checked October 1, 2026 using public vendor pages. This independent sample demonstrates the method; it is not a client result or a hands-on product test. A paid Deal Kit adds your authorized opportunity context and deal brief.
Free to review. No signup required. Sources are linked inside both files.
The difference
A battlecard for the deal—not the whole market.
Generic battlecards often collect more information than a rep can use. A live opportunity requires a narrower view: the buyer's priorities, the named alternative, the claims that can be supported, and the questions that could change the conversation.
Case & Contrast builds that view around one real opportunity. The result is a concise kit a rep and sales leader can review before the next call, without treating uncertain competitor information as fact.
What is included
Finished guidance your team can use.
01
30-minute deal-context interview
02
Competitor positioning and capability snapshot
03
One-page rep battlecard
04
Deal-specific strengths, risks, and open questions
05
Discovery questions and objection responses
06
Claims to use—and claims to avoid
07
Dated source appendix and 30-minute walkthrough
2. Research and verify
We review public and client-authorized sources, identify conflicts, and label what remains unknown.
3. Use the kit
Receive the finished kit within three business days after cleared payment and completed intake, then review it in a 30-minute walkthrough.
Good fit
Use this service when the competitive question has economic weight.
- A named competitor is active in a real opportunity.
- The buyer has specific decision criteria or unresolved objections.
- A sales, enablement, founder, or product-marketing owner can provide context.
- The contract value justifies focused preparation.
- Your team wants evidence and proof—not competitor-bashing.
Not the right scope
It is not a broad market report or a promise to win.
This service is not intended to cover dozens of companies, replace product or legal expertise, obtain restricted competitor information, or guarantee an outcome. If you are building an internal resource before a particular deal emerges, begin with the sales battlecard template.
Frequently asked questions
What teams usually ask first.
What is a sales battlecard service?
It turns competitor evidence and deal context into guidance a rep can use in a specific opportunity. This engagement researches one named competitor and identifies supported claims, risks, questions, proof steps, and objection responses.
What does the $500 fee cover?
It covers one Competitive Deal Kit for one named competitor and one live opportunity, including the context interview, battlecard, deal brief, discovery questions, objection responses, source appendix, and walkthrough.
How quickly is the kit delivered?
Delivery is due within three business days after cleared payment and completed intake. The accepted service agreement controls the final scope and timing.
What sources do you use?
Research is limited to public sources and materials your team is authorized to provide. The finished kit includes a dated source appendix and labels important uncertainty.
Can one kit cover several competitors or opportunities?
No. The fixed scope covers one named competitor and one live opportunity. Additional situations can be handled separately or through the ongoing Deal Desk service.
Do you guarantee that the deal will close?
No. The kit provides research and sales-enablement support. It does not guarantee revenue, win rates, buyer decisions, or competitor behavior.
Keep preparing with the guide to handling competitor objections, or learn more about Case & Contrast.
One competitor. One live opportunity.
Give your rep a clearer competitive answer.
Tell us which competitor is in the deal and what your team needs to understand. We confirm fit before invoicing.